Product placement greatly influences sales. If you have noticed, in retail stores, chocolates are often placed near the cash counters so that people can make last-minute purchases. Children’s products are usually placed on the bottom shelves, while healthier products are placed on the upper shelves to influence consumers’ buying decisions. Retail stores also use this strategy by placing products that are harder to sell in high-visibility areas so that customers are more likely to purchase them. All of these are marketing tactics designed to influence consumers’ buying behaviour.
In the case of online stores, products are also categorised as Best Sellers, Premium Products, or Products on Sale to attract consumers. All of this shows how important it is to study consumer behaviour in marketing.
Personalised Experiences Attract Consumers
You must have noticed that if you use social media, everyone’s video recommendations, short video recommendations, and e-commerce product recommendations are different. This is because digital platforms analyse your behaviour and interests and then recommend content and products based on your preferences. Businesses use this strategy to trigger consumers to buy products. You may have also noticed that the advertisements you see often match your recent search history and online activity.